Huntsinger Associates

Business analytics is all about leveraging data analysis and analytical modeling methods to achieve business objectives. This is the book for upper division and graduate business students with interest in data science, for data science students with interest in business, and for everyone with interest in both. A comprehensive collection of over 50 methods and cases are presented in an intuitive style, generously illustrated, and backed up by an approachable level of mathematical rigor appropriate to a range of proficiency levels. A robust set of online resources, including software tools, coding examples, datasets, primers, exercise banks, and more for both students and instructors, makes the book the ideal learning resource for aspiring data-savvy business practitioners.

• Uniquely designed for both the business-oriented and data science-oriented student
• Includes a comprehensive collection of data analysis and analytical modeling methods from the machine learning and artificial intelligence repertoires
• Includes professional-grade business cases based on real industry data
• Accompanied by a rich set of online resources
• Demonstrates business analytics from three angles: “What is it for?”, “How does it work?”, “How do I do it?”

Available at www.cambridge.org,  www.amazon.com,  and other fine booksellers.

• Table of Contents
• Preface
• Promo Video